Rubans: Your Guide to Gen Z's Favourite Jewellery Trend

Gone are the days of choosing between costume jewellery that tarnishes quickly and fine jewellery with a price tag that makes your wallet weep. Demi-fine jewellery, the sweet spot Gen Z and savvy millennials are raving about. It's the perfect marriage of high-quality materials, statement designs, and accessible prices – everything you need to express your unique style without compromise.

Why Rubans Loves Demi-Fine

At Rubans, we're passionate about empowering you to shine. We believe jewellery should be an extension of your personality, a way to elevate your everyday look and turn heads. That's why we curate a stunning collection of demi-fine jewellery, designed to become cherished companions on your sartorial adventures.

What is Demi-Fine Jewelry?

Think of demi-fine jewellery as the bridge between costume and fine jewellery. Unlike costume jewellery that tarnishes quickly and can irritate your skin, demi-fine pieces are crafted with premium materials built to last. We use sterling silver as a base, a strong and hypoallergenic metal that provides a beautiful foundation for our designs. Then, we layer it with luxurious 14k gold plating, achieving the weight and brilliance of solid gold at a fraction of the cost.

The Best of Both Worlds: Luxury You Can Feel and Affordability You Can Love

The beauty of demi-fine jewellery lies in its clever construction. The combination of sterling silver and 14k gold plating offers the best of both worlds:

  • The Look and Feel of Luxury: Our pieces possess the weight, shine, and timeless elegance you'd expect from fine jewellery.
  • Durability You Can Trust: With proper care, your Rubans demi-fine jewellery will resist tarnishing and maintain its brilliance for years to come.
  • Prices That Make You Smile: We believe luxury shouldn't come at a hefty price. Demi-fine jewellery allows you to invest in quality pieces without breaking the bank.

Sustainable Style: A Choice You Can Feel Good About

At Rubens, we're committed to mindful practices. Demi-fine jewellery offers a sustainable alternative to fast fashion jewellery. Our pieces are designed to be treasured, not tossed aside, reducing waste and environmental impact.

Discover Your Rubans Style

Our expansive collection caters to every mood and facet of your personality. Whether you crave delicate necklaces for everyday wear, bold statement earrings for a night out, or something in between, Rubans has the perfect demi-fine piece to complete your look. Explore our curated collections featuring intricate details, playful accents, and timeless designs – all waiting to become your signature style statement.

Join the Demi-Fine Revolution with Rubans

Step into the world of demi-fine jewellery and experience the difference for yourself. Explore our collections to discover the perfect pieces to elevate your everyday life and unleash your inner radiance.